ABOUT US
CGL – Retail Services is the retail marketing division of the Clemenger Group.
We have been the leader in Field Marketing for nearly 40 years operating across Australia and New Zealand.
With our two market-leading brands, Creative Activation and Clemenger Field Marketing, we offer unparalleled Sales growth for our clients via merchandising, sales teams, brand promoters, store trainers, mystery shopping and auditing.
OUR BRANDS
As we connect with you through our initial exploration stage, we will determine the best brand fit to deliver your needs.
Please explore our brands and services in more detail and connect with us so that we can take our conversation forward.
Creative Activation are the number one retail partner in Australia and New Zealand for Merchandisers, Sales Teams, Brand Ambassadors, Mystery Shoppers and Auditors
Clemenger Field Marketing is driven to deliver outstanding performance for our partners by harnessing and developing outstanding people ready to exceed in the evolving retail environment
The PURPLE Way
PURPLE isn’t just our colour, it’s our culture. It’s the thread that runs through every partnership, project and idea.
Partnership
Long-term relationships built on trust and professionalism.
Unity
Collaborating, sharing strengths and ideas.
Respect
Valuing diversity, supporting community, acting with integrity.
Positivity
Bringing optimism and energy to every challenge.
Laughter
Enjoying the work and celebrating together.
Excellence
Striving to do our very best, every time.
OUR PEOPLE
The quality & passion of our people are the key points of difference, establishing us as a sales focused and data led organisation.
Simone Heath
CEO
Peter Tait
COO
Natalie Hughes
General Manager – Technology & Business Intelligence
Richard Marr
General Manager – Finance
Maria Papaiacovou
General Manager – Field Marketing – Melbourne
Paul Ragonese
General Manager – Client Service